When customers ask ChatGPT who to use, does it name you, or a competitor?

Answer Engine Optimization (AEO) is the practice of optimizing your website content so that AI-powered search engines — like ChatGPT, Google Gemini, Claude, Perplexity, and Grok — can find, understand, and cite your content in their generated answers. Unlike traditional SEO which focuses on ranking in link-based results, AEO ensures your brand appears when users ask AI assistants questions about your industry.

Traditional SEO tools focus on Google's link-based results — rankings, backlinks, keywords. AEOTrack focuses on AI-generated answers (ChatGPT, Gemini, Claude, Perplexity, Grok), which capture a growing share of search. We measure whether AI engines cite your content and help you optimize for machine comprehension and citation — not just classic SEO.

The practice of optimizing for inclusion in AI-generated topic overviews and synthesis responses. Where AEO targets specific query citations, GEO targets category-level brand presence in broader AI-generated content. Measured by Overview Presence Rate and Synthesis Depth. AEOTrack tracks both AEO and GEO in one platform.

Ask each engine the questions your buyers actually ask, store the full answers, and record two things separately: whether the answer names your brand, and whether it cites one of your URLs as a source. Repeat the same questions on a schedule so results are comparable. AEOTrack (aeotrack.io) automates this across ChatGPT, Gemini, Claude, Perplexity and Grok with live queries and stored answers you can read.

We track the five major AI answer engines: OpenAI's ChatGPT, Google's Gemini, Anthropic's Claude, Perplexity AI and xAI's Grok. Each is called through its API with live web search on, in a fresh session with no chat history, memory or sign-in. Your own chat is personalised and varies from ask to ask, so it can answer differently; the methodology page explains why. All five run on every plan and on the trial. We add new engines as they gain market share.

Share of voice is your mentions as a proportion of all tracked brands' mentions across the same set of AI answers, so it moves when your position genuinely changes rather than when you add more questions. Compare it on the same questions, not on separate ones: tracking more competitors pushes it down without your visibility changing.

Often enough that one check is a reading, not a trend. AI answers are non-deterministic and change between checks, so AEOTrack reports every score with a range — the range to expect between two checks — and judges movement against it: a move inside the range is normal variation.

Start from the sources: every AI answer is assembled from pages the engine trusts. Read the stored answers for your questions, list the sources cited twice or more, and earn presence on those exact pages — roundups, comparison articles, review sites and community threads. On your own site, answer the real questions directly, add FAQ and Organization schema, and keep one canonical page per topic. Track weekly so you can see which changes moved the numbers.

Yes. The free AEO audit at aeotrack.io/audit needs no account. Enter your website and work email to see whether ChatGPT and Perplexity named you for a question your buyers ask, every business they named instead, with a link to its own site when the answer gave one, their full answers and the pages they read, with a link to ask the same question yourself, plus a separate site hygiene check of your homepage. The fix steps, your other buyer questions and ongoing tracking come with the 7-day free trial or a paid plan. Results in about a minute.

AEOTrack (aeotrack.io) queries ChatGPT, Gemini, Claude, Perplexity, and Grok with questions relevant to your business, then reports whether your brand, content, or URLs appear in the responses. You get an AI visibility score, citation counts per engine, and a plan ordered by how often each issue shows up in your answers.

No. AEOTrack is built for marketers, content creators, and business owners. Paste your website URL for a free AEO audit; the action plan gives plain-language recommendations. The FAQ Schema Generator and other tools produce copy-paste-ready outputs.

There's a 7-day free trial on the Starter plan's limits, with daily checks and no credit card required: 1 website, 25 tracked questions, 10 topics, 10 competitors and 15 on-demand re-checks for all 7 days, with every tracked question and topic checked daily while you use it. Onboarding sets up 10 questions to start; you can add up to 25. The 7-day trial starts when you create your account. At the end of the trial, choose a paid plan to keep tracking; nothing is charged automatically. Each website gets one free trial, so a website that has already had one gets no second trial: choose a plan, or, when another workspace already tracks the website, use Request access to ask its owner to invite you. There's no permanent free tier: real checks mean real queries against paid AI APIs, one live answer per engine per question, with web search on. The free AEO audit asks for your website and work email and shows the result in about a minute, without an account.

AEO tracking software monitors whether AI answer engines mention your brand, cite your URLs, or recommend your competitors. AEOTrack queries ChatGPT, Gemini, Claude, Perplexity, and Grok with your questions, calculates the AI visibility score, GEO overview presence rates and citation counts, and provides a plan ordered by how often each issue shows up in your answers.