AEO Metrics: How to Track Your Brand's AI Visibility

What Gets Measured Gets Improved

Tracking AEO requires different metrics than traditional SEO. Here's your complete AEO measurement framework.

Core AEO Metrics

1. Brand Mention Rate

Formula: (Number of AI answers mentioning your brand / Total relevant queries tested) × 100

Benchmarks:
Excellent: >25%
Good: 10-25%
Needs work: <10%

2. Citation Share of Voice

What percentage of sources cited are from your domain compared to competitors?

Example: If AI cites 10 sources for "best email marketing tools" and 3 are from your blog → 30% SOV

3. Answer Position Index

Where does your content typically appear in AI answers?

Position weights:
1st cited: 100 points
2nd cited: 70 points
3rd cited: 50 points
4th+: 25 points

4. Zero-Click Rate Impact

Monitor how often users get answers without visiting your site. High zero-click isn't always bad if your brand is cited prominently.

How to Track These Metrics

Manual Tracking (Small Scale)

Create a spreadsheet with: Question tested, AI model used, Your brand mentioned?, Position in answer, Competitors cited

Automated Tools (Recommended)

Feature	Benefit
Scheduled queries	Track changes over time
Multi-LLM testing	Compare across AI models
Competitive intelligence	See who's winning
Alert system	Get notified of new mentions

Weekly AEO Health Check

Monday: Run 10 key brand queries across ChatGPT, Gemini, Claude
Tuesday: Log mention rates and positions
Wednesday: Analyze competitor wins
Thursday: Identify content gaps
Friday: Prioritize optimization tasks

Red Flags to Watch

• ❌ Mention rate dropping below 10%
• ❌ Competitors appearing where you used to
• ❌ Zero mentions for branded queries
• ❌ Outdated information cited about your brand

AEO tracking requires consistency. Set up a weekly cadence and stick to it.